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Submitted By:RichardpaPS RichardpaPS
Prayer Request:Rolling the DICE Part 1 Paper Gift Box Printing By Frank J. Romano April 26, 2004 -- Sure, we all know about print when needed or POD. It is usually a euphemism for digital printing in all of the its guises. Because digital printing has neither make-ready nor drying time, it could possibly produce a career faster than offset litho. But the reasoning behind at will permeates every aspect of the society. You could say so it began with junk food and even though-you-wait services. Pumping your gas can be an on-demand activity. New self check-out stations at supermarkets belong to the lamp. An ATM machine is on-demand banking, in case you will. I heard the CEO of Comcast mention on-demand cable TV. There are not any schedules consequently. You missed Law and Order--no worries. Just run it when you wish, when needed. And skip those pesky commercials. You is capable of doing the identical thing by recording the show on your own TiVo or DVD recorder. You are no more a slave to some television schedule; you watch what you wish, when you would like. Now those commercials haven't any value. Cable and broadcast television have siphoned billion of dollars from print on the decades. It is time for it to turn the tables. Print advertising (in magazines, journals, and newspapers) now incorporates a fighting chance. Periodical ads are noticed even when they aren't read. There can be a glitch, though. Some folks read their magazines online. I was getting on the train recently (well, all some time) and went to obtain a Wall Street Journal to see. They were soldout. On the train, the guy close to me had downloaded the challenge to his laptop and was reading it within the screen. I had already complied with the issue of Electronic Publishing, which can be now open to readers in PDF format. The nice thing around the PDF version is it's got anything that was in printed version-for example the ads. I think the ads are an integral part of the publication, often as essential as being the editorial content. Before many of you whorrrre editors send me nasty e-mails, consider that this advertising also informs us about products, services, as well as ideas. You can inform a good deal about a firm by the way it comes up in their ads. On-demand TV could make advertising worthless, so print has a bonus because even should you flip by having a publication's pages, the ads have impression. But some level of publication content may go electronic. What will this suggest to printers? It means opportunity. We wish to push the PDF format so which the publication looks just like the publication-not just like a website. Since the printer has paper file with everything within it (an absolute necessity for CTP), the generation of any screen-based PDF is usually a breeze. Voila, you have become from the cross-media business. You want to become on this business because some portion of publication readers will need their publications when needed. If we will not take action, somebody else will. Will this produce an adverse affect on print? We think the response is some. Not everyone will choose to see publications on screens. Mobile experts who travel on planes and trains can be a primary market. My guess is always that about 10-20 percent from the circulation base of the majority of publications may go electronic. Many may keep printed subscription, because even mobile professionals go back home eventually. And when they actually, paper version will likely be there on their behalf you just read--at the moment. ,IDEAlliance, TAGA, and Their Quests to Make Sense of It All
The early groundwork is starting to pay off, since the role of technology in the industry is way better understood. The implementation with the Digital Smart Factory helps create new company opportunities unavailable through conventional systems applied to some traditional print paradigm. ,cheap printing solutions Paper Gift
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